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Communicating When Your Company is Under Siege

Marion Pinsdorf




[PDF.hp23] Communicating When Your Company is Under Siege

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 | #13675297 in Books |  Fordham University Press |  1999-03-01 | Original language:English | PDF # 1 |  6.20 x1.30 x8.90l,1.60 | File type: PDF | 171 pages

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||0 of 0 people found the following review helpful.| A truly pioneering work|By kenyatta4|Dr. Pinsdorf (the author) was a professor of mine many years ago in Fordham University's MBA program, one of the few MBA schools in the country offering concentrations in disciplines of interest to folks working in entertainment. She taught a PR/Crisis Mgmnt class and used this book in the syllabus. The book is really brilliant in the way i| |"Dr. Pindsdorfas well-researched and straightforward messages are convincingly clear."|About the Author||Marion K. Pinsdorf, Ph.D., has been a Vice President of Textron and INA (CIGNA) Corporations, and Hi

Marion Pindsdorf's prescription to prevent a corporate disaster is: when public health and safety are involved, tell it all and tell is fast.This book is a guide for companies large and small for surviving a public crisis. It is a battle tested guide written by a veteran public relations expert that is packed with information on working with the media during a corporate public crisis. Pindsdorf uses specific cases as examples of how to and how not to handle public relati...

You can specify the type of files you want, for your device.Communicating When Your Company is Under Siege   |  Marion Pinsdorf.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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